Manners McDade launches Creative Services arm
Independent publisher Manners McDade is launching a Creative Services division and announces its first client will be German neo-classical label Neue Meister.
The company already provides artist management, music publishing and sync services to a diverse roster including Nils Frahm, Max Cooper, Poppy Ackroyd and Ghostly International.
This new arm will see Manners McDade offer clients an international promotion strategy which combines their sync nous with PR and marketing expertise.
The team is comprised of the publishing creative team Catherine Manners (middle) and Harriet Moss (left), with latest hiring Juste Survilaite (right) joining from Berlin to manage Creative Services clients and head up German-speaking PR.
Moss told M: ‘Contemporary classical is a growth area and instrumental music really does need specialist promotion to compete in the busy market of songs.
‘We meet a lot of labels and managers through our publishing business, so this is another service that we can offer and that widens our reach in the industry as a whole.’
She added: ‘We are regularly asked to recommend a specialist PR who could work with new classical and electronic music. Since this is our key genre, we have a lot of contacts here in the office and so we decided to hire someone (Juste) to develop this area of business for us.
‘Because of our experience in both of these fields we came up with the idea to combine PR and sync as there is such a useful crossover of ideas and of course we already have a very wide range of sync contacts.’
Their first client, Neue Meister, owned by Berlin Classics, releases artists including Federico Albanese, Sven Helbig and Nigel Kennedy.
Manners McDade Creative Services will represent the entire catalogue for worldwide sync and promote the roster and label to the press in the UK, US and German-speaking territories.
Alongside the Manners McDade group of companies, they also run the brand new boutique label Cognitive Shift Recordings. Read our recent interview with the label founder Bob McDade.