The Collective engages with Matter Of Form as Strategic Design and Tech Partner
The Collective are a deeply innovative brand spearheading a new lifestyle category — offering co-living apartments, co-working spaces, communal areas, shared utilities and an exciting events programme.
As the business enters an era of extensive growth, Matter Of Form have been selected as a strategic design and tech partner, helping bring the brand to life across its digital touchpoints and encompassing the new portfolio The Collective are launching.
The key focus is on designing a 360 lifestyle experience for short and long-term residents. But as the organisation increases its portfolio of physical assets and diversifies its proposition, it will be key to organise and shape the experience with a clear design system — one that a multitude of user types can understand and empathise with.
Architecturally, the buildings are designed to encourage like-minded individuals to live as a community to inspire self-development — naturally attracting young professionals, globetrotters and digital nomads.
Digital will play a key role in bringing users together and integrating aspects of the service proposition — helping to turn the business from a real-estate firm into a tech player.
We couldn’t be more excited to partner with a pioneering brand that shares so many of our own values.
At MOF we’re fascinated by the future of living and working, and how technology might better unlock human interactions.
Read our recent article on The Branded Landlord — the first in an exciting series on the topic we’ll be publishing in the upcoming months.
If you would like to discuss how Matter Of Form can partner with you for strategic design and technology support, please get in touch via email@example.com and we will arrange a chat with a member of our team.
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Originally published at Matter Of Form.