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In the world of Blockchain, like in any emerging market, there are the obvious first pass naming trends that favor people familiar with a what a word represents. Think Coin, Token, Chain, Block, Crypto. But are those style names saturated or becoming negatively tainted with bad press or simply seen as outdated?

The best names in any category are rarely the most descriptive. Sometimes that can take a lot of time to shake out. Think of any product class you have at home, in your driveway, etc. …

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