In the world of Blockchain, like in any emerging market, there are the obvious first pass naming trends that favor people familiar with a what a word represents. Think Coin, Token, Chain, Block, Crypto. But are those style names saturated or becoming negatively tainted with bad press or simply seen as outdated?
The best names in any category are rarely the most descriptive. Sometimes that can take a lot of time to shake out. Think of any product class you have at home, in your driveway, etc. …
With great names like Taltz (Eli Lilly), Repatha (Amgen), Trelegy (GSK) and Vazalore (PLx Pharma)…
Have you ever thought to yourself, if I could only just work with great teams that’s all I’d do? Well that’s what I’m doing with Zenmark who clearly has the naming and verbal design thing down but like most things there is always room for improvement and staying in front of the needs of the market. With the acceleration of changes to healthcare delivery to the use of technology like voice search, to frequent use medical apps, to younger demographics changing relationship with brands, the art and science of naming is changing now more rapidly.
So for Pharma here are…
There is a line between telling the story and stretching the truth in your end of month reporting to clients. Having more time to present the truth, the learning, and the path forward is one way not to cross it.
Providing strategic insight and recommendations doesn’t have to be a process done in time-consuming yearly activities when the alternative is your team learning and making adjustments in shorter intervals. Based on what you’re learning from the KPIs you’re tracking your team can build a case for new experiments even big shifts. …
Block Six Analytics (B6A) announced the release of a Real-Time Social Sentiment Analysis Platform. The new service offering enables B6A clients to:
- Evaluate whether social media posts about a team, athlete, partner, and/or brand are positive or negative.
- Determine the number of impressions for each social media post.
- Establish the value of each social media post in real-time.
The social sentiment platform not only evaluates social media posts from clients’ accounts it also examines all conversation that occurs about a sports property, agency, or brand by using a propriety algorithm to search for relevant conversations. …
Not long ago I met Luc Lam, founder of Good Yeti at 2112* where I was asked to mentor tech startups. Those discussions with Luc open my eyes to the potential of VR in direct mail marketing. It peaked my interest enough to do some research to craft a point of view on what, why, when, how would I use VR in direct mail and in general.
I looked for current Direct Marketing / Mail industry metrics and best practices to run those through my Agile Marketing filter. …
50% of sales organizations will be under 30 years of age by 2020 according to a 2015 DePaul Sales Survey[1]
Millennials are ready for the challenge but are looking for organizations to make them successful in a way that is meaningful to them. “Millennials first choice benefit from employers is personal learning and development” — PricewaterhouseCoopers study
With the average sales force experiencing 62% turnover within 2 years with an average cost of $78k to make a new hire hiring, growing, and retaining talent will be a key driver of growth[1].
To get Millennials in optimum Sales shape we’ve identified…
Datify lets you “Take control of your data”
What do we do?
We hypothesize that a problem exists in that small businesses are losing substantial sums of money to unproductive employee behavior. After speaking with several small business owners, we realized that experience and intuition are often the only tools used by small businesses to assess employee productivity.
There is no such thing as “too much information” in today’s day and age. We complement experience and intuition with data-driven validation for methods to increase employee productivity. …
Written by my super talented friend Sheridan Tatsuno
The Internet of Things (IoT), wearables, smart homes, autonomous cars and other connected products are currently buzzwords within the tech industry, but these visions are largely promoted by vendors trying to figure out who would buy their products and why. They are basically “product push” approaches, which fail 90% of the time. As one trained in urban planning who has planned cities and is developing a VR platform for sustainable city planning, I prefer bottom-up, grassroots citizen involvement since it addresses the needs of real people, not imaginary product visions. …
1871, recently ranked #1 in the UBI Global list of Top University-Affiliated Business Incubators and Merchandise Mart Chicago are deploying the most intense physical grid at 1871/Merch Mart and are seeking Data Donors.
‘Data Donors’ are folks who download/install the DoStuff app and who contribute their location to our cause.
If they win, they are giving 100% of winnings to Chicago Smart Collective, teaching tech to those who need it. Smart Chicago
‘Chicago is forming the world’s largest Hackathon team at http://bit.ly/chibighack, please join #chihacksbig’
One way to help is to Copy/Paste line (above), and post it via Facebook, Twitter…
If you’re looking to buy ‘Connected Products’ some of which are ‘smart’…i.e. self-adjusting, here are some places to shop for them.
Online specialty:
- IoTList — Discover the internet of things
- Wellbots — #1 on smart products
- IoT Online Store
Physical Retail:
- B8TA a physical retail store (currently only in Palo Alto)
- Target Open House (currently only in San Francisco)
Companies creating a suite of products:
- Nest Store — Thermostat, Smoke + Co Alarm + Camera
- Sengled — Better living through smarter lighting*
- expect many more here… i’ll likely come back and add
Don’t expect big box retailers to corner the…
Startup to Scaleup. Solved.
Founder [n] reach venture studio helping venture scale companies get fit for funding. Accelerating Product Success & Sales Momentum. De-risk in Sprints.
