6 things you may have missed from Mary Meeker’s 2017 internet trends report
This year’s edition of Mary Meeker’s internet trends report has just been released. At nearly one slide per day of the year (355 slides!), we would forgive you for not reading the whole thing and have done the heavy lifting for you.
Last year we wrote about our 5 key findings from the report. This year we’ve read some excellent summaries from Recode, The Media Briefing, Ad Age, Tech Crunch and The Drum, who created one of our favourite charts:
Rather than rehashing the top findings, we felt we should highlight some interesting trends you may have missed:
1. Indonesia and Germany are leaders in ad-blocking: Over half (58%) of Indonesian mobile web users are blocking ads; over a quarter (28%) of desktop users in Germany have ad blockers enabled.
2. E-commerce is evolving: As slides 49–51 show, lines are blurring between feeds, storefronts and ads. With the rise of these formats as well as messenger bots, will 2017 be the year when e-commerce is everywhere?
3. Product ads lead search advertising: Google Product Listing Ads now account for a majority of Google paid clicks. What are the implications as Amazon takes more steps into this area?
4. Spam is getting worse: You’re not alone if you think there’s more and more spam attacking your inbox. Spam is up 350% from Q1 2015 to Q4 2016. Most concerning is that spam with malicious attachments is rising more significantly than spam without malicious attachments
5. Mobile payments are accelerating in China: Slides 218–223 show China Mobile payments more than doubling in 2016 to $5 tn — largely driven by small payments (< $15). Will Apple capitalise on this growth following the recent announcement of its money-transfer service, Apple Pay Cash?
6. Analytics use is on the rise: As slides 100–101 indicate, nearly a quarter of adults in the U.S. play fantasy sports and, in turn, are in engaged in some form of analytics and optimisation. Analytics dashboards are found across both video games and business intelligence tools. The report also highlights growing use of activity trackers and wearables, both of which demonstrate the growing ubiquity of data and analytics throughout modern lives.