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Oct 9, 2018

How to grow your brand/s in a year.

My view on how Kering is succeeding (massively) in the luxury category — Informed opinion piece/case study Telling the story your way I’ve always loved brands for their ability to tell stories and win business. In 2011, I decided to write my masters dissertation on the Nature of Luxury Brands. This was a time when luxury brands were razor-focused on showing the quality upfront and felt more traditional…

Fashion

6 min read

How to grow your brand/s in a year.
How to grow your brand/s in a year.

Sep 15, 2017

Collaboration = sweat & success

An account of two perspectives, that of the client and the developer. Michael — The Client Collaboration is a two-way-street and not easy, but the result can be so much better than trying to do it all yourself, know what you’re good at and seek support with what you have opportunities with. This, I…

Collaboration

3 min read

Collaboration = sweat & success
Collaboration = sweat & success
MichaelBosonnet.com

MichaelBosonnet.com

Research and insights specialist. Believer in UX and #knowyourcustomer. Lover of M U S I C, travel ⛩ and inspired by culture.

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