How a Political Campaign Created MacroFuel

Two years ago I found myself working as the deputy finance director on an Upstate NY congressional campaign (though since MacroFuel is decidedly nonpartisan, I won’t name who it was for). Those who have worked for a political campaign, or know someone who has, can attest to the fact that staffers on both sides of the aisle work 12-hour days, seven days a week; from the day he/she is hired, until the day the last votes are counted.

While these long hours are essential for victory, they are not conducive to a fit and active lifestyle. In the first months of my job on the campaign, I found myself struggling to maintain my personal fitness. It was extremely difficult to make it through my nightly workouts; in fact, it was a miracle if I made it to the gym at all. This was largely due to a diet fueled by fast food, takeout, and convenience store protein bars.

My initial solution to this problem was what many in the fitness community call “meal prep.” Each week I would cook pounds of chicken, rice, broccoli, steak, etc. and store it all in Tupperware containers to eat throughout the week. And this worked! In the months after starting to prep my meals I saw real progress in the gym and had much more energy throughout the day. Yet, I also found there are several drawbacks to meal prep. . .

For one, it may save time throughout the week — but it takes a big chunk of time to cook all those meals! I would spend 2 or 3 hours every Saturday night cooking my meals, and when you are working 75 hours a week, any free hour is a valuable hour!

Second, it’s actually pretty expensive! While the food itself isn’t going to break the bank, it’s really difficult to know exactly how many meals you will need in a given week. Too often I would build out seven lunches for the week ahead, only to throw out two or three at the end of the week due to unforeseen lunch plans.

Lastly, and perhaps most importantly, is an issue that may be overlooked: have you ever tried to eat dry chicken, rice, and broccoli out of a Tupperware container for 60+ days straight!?

One day, as I was gagging down my monotonous meal, I turned to my boss and quite literally said, “wouldn’t it be great if someone invented drinkable food?”

And that’s where it all started.

Gus, CEO & cofounder

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