michelle ferrell

Using pen and paper is powerful, because you’re using the creative part of your brain. You can have your ‘Picasso’ moment. We will use simple building blocks like: App bar, Buttons, List…

…e the users don’t know where they are and how they could reach their goals with the website or app. Whatever is the reason that brings users to your digital product, the high level of respecting them means letting them know what is going on and where they are going at every step of interaction with it.

“User experience” encompasses all aspects of the end-user’s interaction with the company, its services, and its products.
– Don Norman.