How Google continues to make our lives easier, one feature at a time.

As a full-time marketing major at UF, a student athlete, an employee of two part time jobs, and a social media manager for two business- I love finding ways to be more efficient with my time. So when I found a story from Social Media Today by AJ Ghregich about a new feature for Google Analytics- I was very excited to say the least. This article shares a tutorial video and additional comments on how to use the feature and examples. To clarify, Google Analytics is a FREE web analytics service that tracks and reports website traffic at a zero cost for users. This free new “intelligence feature” added to Googles Analytics service allows users to ask common language queriers to help access the data that you need. Not only does it provide the data, but it offers links to the reports that support the data. Also- did I mention that it is FREE !? (thanks for the pity laugh).

This service offers a simple way to measure website traffic in order to better reach your business goals online. It is especially helpful for businesses that want evidence to prove a reason to implement a change or offers reasons for how to enhance a current project. Businesses no longer have to sacrifice time to learn how to make sense of the analytics data or have to pay a specialist to do it for them. The intelligence tool also allows users to be more effective when searching. You can search top or bottom, in other words you can see where you are succeeding and where you are failing. Being aware of your strengths and weaknesses makes a business better, and once they make the adjustments, can gain economic growth.

This service also offers a lesson for smaller businesses. Google never settles, Google has made their product (Google Analytics) better by adding a more user friendly tool, the “intelligence feature”. This shows how Google continues to evolve and find ways to make their products and services better by making them better for the consumer. After reading the section for Module 2- I know David Meerman Scott, author of The New Rules of Marketing & PR, would be proud!

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