Conditioning Marketing Recognition

I can’t think of a single person who likes to be “sold” a product. The people I know and associate with like to be presented facts and be allowed to make an informative decision based solely upon their needs. Advertising is, or course, a fair practice to show the best features and benefits of their product or service. The mediums that have engulfed marketing in the last 60 years have made a profound impact on purchasing and the success of those who “spin it” best.

We have all been conditioned. Every one of us. The music we like plays behind a TV commercial, or product placement in our favorite TV show. These are not accidental, but quite intentional. Some are very obvious, some are deeper and more psychological. It’s laughable, for example, when a beer commercial is so obvious showing the gorgeous people on the beach laughing and enjoying a beer. In the meantime, 90% of he population of people who look like that don’t touch the carbs of beer, or where are these people in the percentages of beer drinkers? Does the average beer drinker weigh 90 pounds? It’s slightly misleading but not insulting because most people are accepting it for what it is and that’s gratuitous.

In the wireless world, the conditioning has been far more subtle and was placed with solid intent. Don’t forget that this industry is still quite young, and the marketing minds who introduced these brands have had the opportunity to establish new rules in the industry. To have a “mobile phone” in the 80’s was for doctors or Wall Street execs. It was initially shown in the hands of the top 1% or even 5%, so it was released with serious exclusivity. Granted the “per minute” charge was outrageous, so it likely fit the budget of these successful professionals, but it created a demand and desire to have what few others had.

Flash forward to where the flip phone was introduced. It was immediately necessary that these companies demanded guaranteed income. It seems silly to think about it now, but that was the expectation. If you wanted a wireless phone, you had to fill out credit applications and if you were denied it was embarrassing. Why did they NEED to run your credit, and why did they need to tie you into contracts? It was for their wants, not their needs. They WANTED to have you in contract for their benefit, not yours. They made more money on you canceling a contract than if you stayed as their customer, and guess what, they still do. They want to make more money in losing a customer.

The point is that this policy and practice was accepted then by all of us, but looking back we didn’t know better, we just accepted it because it was the only means to an end. It doesn’t mean we should accept it now. Sometimes it takes a moment to step away to see things more clearly. We do not need to accept this “wireless abuse” in an industry that has grown and become more accessible to all. Think about how much money is spent on an advertising campaign asking you if you can hear the caller … on a phone … where you demand good service?

They launched a massive ad campaign that showed their service as questionable. Now think about how much that campaign cost them and where did that money come from? Not their investors, but their customers. So they charged you more than you needed to be charged, to spend it frivolously on asking IF their product even worked? And then they asked it again and again and again as if it’s a recurring problem. The millions and millions of dollars spent on an ad campaign that their customers, who couldn’t hear, were funding. AND if the customer decided to choose someone else, it was time to cash in on their leaving.

We have the ability to recognize the conditioning and stop it. We have more options now that we didn’t have then. Not just in wireless, but review any purchase you make out of habit from your cable bill, to your garbage pick-up to your coffee shop. Everything changes and the change for good, right now that we cannot stress enough is the option of Madstar Mobile because

Now I Can REALLY Hear You!