Zach Magdovitz

… DRI does not mean that they originate all the ideas for the product, or that they do all the work. Great products are the result of collaboration among many different teams in the company, and good ideas can come from anywhere. However, we choose to have one person responsible for coordinating and being the final decision maker on all those efforts. The product lead must take requirements from various groups, and prioritize them appropriately, to be effective. They are also held accountable for doing this job, which means they will often have Key Results that we track over time where they are named as the DRI.

…: “… why isn’t there a better way to drink?” In Hambrecht’s Medium post announcing Haus she writes, “People aren’t looking to get wasted anymore — they are health conscious and they care about their image. They don’t want to be that drunk person on Instagram; they don’t want the calories or the hangover. They’re looking for what I’m looking for.”

Prohibition was repealed by the 21st Amendment in 1933, yet today’s drink menu looks largely the same as it did nearly a century ago. The alcohol industry is dominated by a few large players that still work within the bounds of the p…