Mobile feature which eliminated the prepaid uncertainty factor

Mobile subscribers often fail to complete calls or use other means of mobile communication due to the lack of sufficient balance in their account. A Call Loan is a mobile solution which credits talktime as a loan to a mobile subscriber’s account when it doesn’t have sufficient balance. The solution is targeted at prepaid subscribers who are unable to access a mobile recharge/top-up immediately. With the credited loan amount, the subscriber is able to make calls, send SMSs and use the relevant mobility service without recharging.

Customer benefits

The Call Loan feature ensures that calls can be completed even when consumer has zero balance in his account. The ability to make calls or perform other basic cellular activities during everyday emergencies along with the other offerings that allow call completion during unavailability, switch off, not reachable and other busy conditions.

The Call Loan feature lets a mobile subscriber enjoy:

• Emergency backup for communication
• Elimination of the requirement of accessing top-up immediately
• Workability with all basic forms of communication
• Disposal of the go-to-market time

Summary

The Call Loan feature has eliminated the prepaid uncertainty factor- that made many of mobile consumers shift from prepaid to post-paid services. Serving as a communication companion in any abrupt situation, the Call Loan feature has brought a sense of certainty and security to prepaid mobile users. At the same time, it has also appreciated the revenue factor associated with prepaid mobile connections. Thus, relying on the call loan service we can foresee better and brighter financial statistics for mobile service operators, which will in turn make them an erstwhile player in the telecommunication niche.

Originally published at blog.mahindracomviva.com on September 21, 2015.