VaGenie: the best new [LA] startup you’ve never heard of

VaGenie, the best new startup you’ve never heard of, is making waves in LA. And yes, it is exactly what it sounds like.

The modern Kegel fitness and tracking solution makes Kegels fun by allowing women to play video games using their pelvic floor muscles to control the game. As founder Julia Rose explains it,

“It’s like a Fitbit for your ladybits.”

This LA-based startup made its way to the SOLIDWORKS World stage via the 2017 AlphaLab Gear National Hardware Cup, a pitch competition that finds and highlights the best early-stage hardware startups in the nation.

3 Months. 7 Cities. $50,000 Grand Prize.

Six West Coast companies were chosen from an incredibly competitive pool of online applicants to pitch their product at the Hardware Cup West Coast Regional event. After a 4-minute pitch and 4-minute Q&A, highlighting the need for this device — it can ameliorate pelvic dysfunction such as incontinence, back pain, or prolapse, but can also give users more confidence and enjoyment in their sex lives — the judges (including Make in L.A.’s own Noramay Cadena) were unanimous in their decision to name VaGenie the Hardware Cup West Coast Regional finalist.

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As a regional finalist, Rose will travel to Pittsburgh in April for the National Hardware Cup competition where she will compete against regional finalists from 6 other cities, as well as some international competitors who won the Hardware Cup in their respective countries. The winner will receive a $50,000 convertible-debt investment from StartBot VC as well as an exhibit booth at COMPUTEX TAIPEI 2017, the world’s leading ICT/IoT trade show and global platform. Airfare to Taiwan and 5 nights of accommodation are included.

Know a hardware startup who should apply? Interested in attending when the Hardware Cup comes to your city? Check out for all the details. Questions? Email

And, for more on VaGenie, check out this video.