We have incredible engineering talent at Airbnb. This means that it’s easy to build a feature, but that doesn’t mean it should be built, or that product will necessarily be better because of it. On the Growth team at Airbnb, we always start with the question, “What do the data say?” If you are not asking that question you are pursuing an incredibly inefficient product optimization strategy. If you have to guess, you’re putting the cart before the horse and should do more work before experimenting.
In this model, Stop means to identify a process problem and an opportunity for continuous improvement, Start means to devise an experiment to address that problem, and Continue means to validate that the experiment was a success and should be incorporated in the process going forward. This is the foundation of agile software development.
I’ve recently invested in one of those bright spots. Visit is a startup in India that amplifies humanity — while solving a very big and serious problem. Visit plans to democratize healthcare by shrinking the shortage of doctors using AI. According to the World Health Organization, the world suffers from a shortage of at least 7.2 million health-care workers.