Facebook’s Mantra “Join us or we will copy you: ”Platforms, Marketplaces and Playing with Fire
Matt Ward
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Glad to see people talking about platform strategy beyond just SaaS companies and app marketplaces. Amazon is the perfect example, and they’re not shy about how they apply it:

“If you don’t know anything about the business, launch it through the marketplace, bring retailers in, watch what they do and what they sell, understand it, and then get into it.” — Randy Miller, former Amazon Director