Sam MallikarjunanBlockedUnblockFollowFollowingFellow at HubSpot. Marketing instructor at Harvard DCE and USF Muma. Author: How To Sell Better Than Amazon.Feb 19, 2016People default to building things for themselves. This works out great when your users match the demographic of your employees. But when they’re very different, you need to put in effort to ensure that your employees understand your users’ needs.Telling a good story is everythingJason Toff3K87“We Are Not The User” was something I have, on occasion, thought about tattooing on the inside of my eyelids.