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Legos for Money Source: https://medium.com/totle/

The whole idea around decentralized finance (DeFi) is that of “money Lego” — Lego block like applications that can layer on top of each other and build the foundation needed to create a completely decentralized financial layer — cutting out the middle man (banks, insurance companies ) to reduce the costs and make the service more inclusive.

Things with DeFi are going strong and gaining much ground. The markets are growing at such a pace that some believe that we might be building up a DeFi bubble. But I am really interested in are the core technologies that can build…


I have worked with many product development teams and often with solopreneurs coding their own products. One common question I get asked is how should one book their product development costs like UX research, software development costs or user testing costs in their financial projections or business plans. Should one capitalise them or put them expense them?

Agile vs Waterfall

Most product development processes are now a perpetual cycle with no final state to reach. Most products are built in an agile fashion with sprints and epics yet accounting still assumes product development process to be a waterfall model. Accounting standards assume that…


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I often work with clients on their go-to-market strategies wherein I often use Google Ads as my go-to channel for getting some early feedback on the product. Often, most Google Ads account managers put very few keywords and just a few ad groups. Sometimes are not matched correctly. Almost always there are none of the optimizations that can help these early stage companies target the right segment and do so at the cost of buying the customer a cup of coffee. I am going to talk about these optimizations in the following blog post today.

Using Broad match modifiers (+)

While you might be using…


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Unless you are a seasoned trader and investor, with deep knowledge of the industries you trade, investing can be hard. There is always guesswork in which asset to buy, at what price and what quantity. Gold, blue-chip stocks and index funds are all the craze now. A popular hashtag TINA which recently became famous (stands for There is no alternative) is a crude theory as to why stock markets are rallying up in the middle of a recession. Then there are cryptocurrencies.

Crypto as a diversification tool

Ray Dalio (founder of the world’s largest hedge fund) states that the golden rule to wealth management is…


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TL;DR

Some of the key takeaways from this article

  • For Hodlers, it doesn’t make much sense to diversify into top 10 coins. What works is diversification by use case.
  • Always hold stable-coins as a small percentage of your portfolio and re-balance periodically.
  • Use bots such as Botsfolio to automate portfolio creation during price dips.

Most Hodlers make these common mistakes

On March 13 earlier this year, BTC dipped from $8000 to $3800 is less than 24 hours over fears of Corona led recession. Just a month later, it rose back to over 8000, currently trading close to 10,000. This roller coaster ride can be especially scary if…


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Do you know someone who bought BTC in 2017 for $15000 or higher? Or someone who was convinced that the best way to invest in crypto was to buy XRP at $2 a token? I do. I know a few. People who knew nothing about crypto until 2017 when it was all over the news decided to jump in and buy at all time highs. We all know how that story went. Its never that crypto is a bad investment, its the entry stupid! People who bought in at 5K are still 2x their capital. …


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Product teardown and reverse engineering are essentially ways to analyze competitor products to extract design, structure, information architecture, or implementation strategy. On the face of it, it may appear that both terms are used interchangeably. For most of the physical products (like a toaster or an airplane) these 2 things are actually quite similar. In typical NPD book will show similar diagrams for both the terms, showing a product with its underlying components and structure. However, they mean different things for software applications. First, let’s examine these 2 concepts individually.

Product teardown

Tearing down or dissembling/dissecting a product is done so that…


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As a new generation matures to become the primary consumer segment, the millennials, they bring demands and expectations of service, 24/7 support, ease of use, self-help and a good experience.

Customers sentiments today spread like epidemics, through twitter and blogs, and hence it is critical for any organization to maintain its rep among millennials and to sell to them. We see almost every company using wide analytics of its customer sentiment analytics or using primitive chat-bots for repetitive customer support. Some companies are one step ahead and may use emotional technology to handle disgruntled customers. …


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Gestalt is a German word meaning “essence or shape of an entity’s complete form”, — the unified shape in itself, the form.

This single definition may be one of the most important rules of design.

In 100 Words, here’s 3 principles that always helps us remember this

Its always the bigger picture first.

The design will look the same unless you change the structural gestalt.

Start from a core gestalt structure and then build around it. NOT the other way around

Examples of structural gestalt for common designs:


As we advance into the age of constant tweets and live-feeds, it is critical for any organisation to understand and track the general sentiment of its users at any given time.

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Working on the same, I created a handy list of top five common emotional or sentiment analysis APIs which I found worth sharing and can be implemented for most projects.

Mandy Sidana

Cofounder @ Botsfolio.com — Making crypto investing accessible. A product guy with experience in AI first products, HRTech & Blockchain. Startup consultant.

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