Google Analytics 101 — How to get started?

Mandy Sidana
Apr 12, 2016 · 3 min read

Adding your Website to Analytics

  1. Sign-in to using your google account.
  2. Go to Admin tab, create an account.
  3. Under Property column, create a property for your website.
  4. Click on the property that you’ve created followed by Property Settings, this will open property settings.
  5. Go to Tracking Info → Tracking Code, here you will get the tracking code of your site, and a code snippet that must be added to the <head>..</head> section of every page of your website.
  6. Now, you will be able to view analytics reports for your website in the Reporting tab of the analytics dashboard.

Creating Goals on Google Analytics

a) Go to Admin Tab, select the property of your site.

b) Under View column, select Goals.

c) Click on New Goal button, and create goals and funnels.

d) Once you’re done with saving the goal, now you can view these goals with funnel visualisation in the reports.


Filters help exclude certain IPs from being tracked by Google. YOu probably want to exclude your own IPs so they don't alter your actual data. To Exclude/Include your IP address to be tracked by google analytics simply

  1. check your IP address (For windows try ipconfig , ifconfig on ubuntu)
  2. Go to View column on Analytics Console, select Filters → Add Filters.
  3. Add your ip to the filters.


Google Trends is an awesome tool to analyze which keywords are most searched by users over time. Before using Adwords, you must find the right keywords.

  1. Find the popular keywords for your site from
  2. Add these keywords to description tag on the website.
  3. Add these keywords for an Adwords Campaign if you are running one.


  1. Create a sitemap from online site map generator tools like
  2. Upload the sitemap on the server.
  3. Sign in to Search Console,
  4. Once site is verifed, you will be redirected to the dashboard, under Crawl → Go to Sitemaps.
  5. Add the url of your sitemap from your website and submit it.

This will allow Google to index all your pages listed in the Sitemap

Heat Maps from SumoMe is a great resource to add Heat Maps to your website. Heat maps essentially record clicks as where the users are clicking on your webpage. Often interesting insights on design come up when we track hundreds of users clicking on areas we didn't expect and missing key areas.

To use heat map on your site:

  1. Login to
  2. Add your site.
  3. Click on Visit Site button, you’ll be redirected to your site.
  4. Sumome Home popup will be displayed.
  5. Select Heat Maps.
  6. On heat map’s home tab, click on “Record New Campaign For This Page” button.
  7. Heat maps will start recording the clicks for the current page, and will show recording at the top of the screen.
  8. Here, you can see the number of clicks on the current page or can stop recording.
  9. List of your campaigns can be viewed under Campaigns tabs on heat maps dashboard.


Sitelinks are secondary links that show up along your website in a google search. Sitelinks are important links on your website that user can directly navigate to by simply searching your website name.

  1. Sign in to
  2. Go to Search Console.
  3. Add a property, enter the URL for your site.
  4. Click on your website property, it will redirect to search console dashboard.
  5. Under Search Appearance, click on Sitelinks.
  6. Here, you’ll see list of links to your website, you can demote a link that you don’t want to be displayed as sitelink.

Mandy Sidana

Written by

Product manager. Building Analytics related technology products. Part time Startup consultant. Blockchain enthusiast.

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