Return on investment (ROI) is the greatest metric to determine the success of any marketing campaign. From the amount of effort to put out, it allows platforms to be compared and changes in customers’ reactions. Considering email marketing has stood the test of time, it’s never been more relevant in determining the ROI of this channel.

What Is The ROI On Email Marketing?

The bottom line of ROI will always be the amount spent towards the channel must be less than the amount earned from it.

With email marketing, you’re enticing your subscriber to click on a link to your desired website. …

We’re done with the first month of the new year and this is the time where New Years Resolutions start faltering if not already out the window by now. That’s why I didn’t write this until now. To know for sure my plans actually do hold water for myself. I’m always sharing this because these are words that a lot of others need to read too, especially business owners who want to build something sustainable and to be proud of.

1. Build More and Better Relationships

Typography is an easy skill to get into but tough to master. A lot of times it can even be frustrating about the different directions, testing, experimenting, outside the box, trends, and criticism. Full stop. Whether you are a type of dispute in Microsoft Word or InDesign, we are ready to lose sight of what makes good typography.

Now, with a design or other creative projects, you want to be thinking about the principles. You cannot do this. You cannot do that. You used this typeface. Like that of a double-spacing following, a period is a callback from days of…

Pepsi has a brand new US tagline, and the foreseeable future heading into 2020, but will it be the footing they need to capitalize on the market from Coca-Cola and other soft drinks?

That is what I Like is Pepsi’s first new permanent motto in 2 decades, and is going to be used to advertise all Pepsi products including Pepsi, Pepsi Zero Sugar, and Diet Pepsi. In fact, it is already appearing on a wide range of TV spots.

While it appears a sensible move to return at one permanent tagline, the choice of words from Pepsi give an eyebrow…

The biggest improvement any business can do in the new year is to review their brand to make sure it meets your customers and yourself.

It’s the answer to ‘why is nothing working like last year?’. You have to stop looking in the business and rather in the industry.

It’s always good to go through a brand shift in knowing:

• Is the audience getting older?
• Am I capturing the next generation of people’s attention?
• Is there anything that needs to be more visually expressed?
• Was last year too hectic by doing too much and need a message that cuts that down?

Questions help you understand the connection between your solution to the customer’s problem

Most importantly it keeps you competitive and separates you from…

By Nick Mann of TyypoPrints

Positive thinking and the pursuit of happiness are the cornerstone of self-improvement. Company cultures have also adopted this as employee happiness leads to customer happiness. This has created a focus on the mission goals ( TyypoPrints is also based on this principle.) Which is important to discuss the dangers of positive thinking.

At first, business leaders taking the step in emotional health for their employees. While this is a good direction, but there’s more to positive thinking than it appears to be.

Is Positivity Good for Us?

During performance reviews, critiques, and addressing problems can be difficult for employees to…

By Nick Mann of TyypoPrints

Some of the most daunting things in life are staring at a blank page. Sure, you have the freedom to do what you want, but the possibilities can be overwhelming when you’re looking at starting.

The mental energy it’ll take is the hardest part in any task. That’s what getting started is about: overcoming the mental, physical, or emotional obstacles before diving in.

Psychologist Joseph Ferrari tells the American Psychological Association “Procrastination isn’t doing, it’s delaying. It’s essentially the choice of not doing. …

By Nick Mann of TyypoPrints

I’ve always wanted to become a morning person. Ever since getting up at 6am everyday in high school it was always a pain. By not being productive in the morning really did ruin my productivity when I was writing my Breakthrough Email Course.

I’m all for working on your optimal times, but sometimes in order to attend events or perform a specific duty, you’re going to have to get out of your schedule.

My father, a true morning person, has always started work at 4am. …