Behind the Scenes of What Designers Actually Do.

Its more than you think.

By Nick Mann of TyypoPrints

The Creative Process is what sets a part from the designers and everyone’s cousin with Photoshop. Here’s a step by step precedure of what a designer’s workflow looks like.

1. Identify Problem(s)

Design is about visual problem solving and communication. it’s not about what the designer wants, or even what the client/boss wants, it’s what the business’s target market wants.

This is the biggest misconception in the designer’s creative process. Great design is an investment because it should increase a business’s revenue by solving the problem (i.e. conversions, leads, sign ups, on boarding, informing, etc.) not just pretty pictures.

A small change at the beginning of the design process defines an entirely different product at the end. — Jonathan Ive

2. Research

This is where we find out everything they can about your brand, target market, and competition.

“The odds of hitting your target go up dramatically when you aim at it.” — Mal Pancoast

Be prepared to be asked questions about this so we can get best assessment possible. The more we know about your problems, the easier we can solve it.

3. Sketch

We now pour all the ideas we brewed up from researching on paper.

It’s quantity over quality and most go at least 20 sketches, some masochists even go to 100. This is important because this strechest our creative muscles because the first ideas are the most obvious.

Then the designer goes through the ideas that are the best suited that fit the brand, target audience, and ultimately solves the problem.

This can be multiple rounds depending on the designer and how many sketches they have.

You can’t do sketches enough. Sketch everything and keep your curiosity fresh. — John Singer Sargent

4. Finalize

Now is when we hop on the computer, but before we go to war we make sure the settings for the intended medium is met wether it’s print or web.

It’s a must to use measurement grids and labeling the layers — This sounds trivial to you, but it says a lot about how result driven they are.

Now you’re probably wondering why we don’t jump on the computer in the first place and that’s because the preperation work does the heavy lifting.

“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” — Abraham Lincoln

5. Revise

Once the design is done, it’s time we get feedback. This is crucial because critisisim is how we improve.

“The toughest steel is forged in the hottest fire” — Chinese Proverb

It’s quite rare to get it right the first time, that’s why it’s important to get other’s opinion.

6. Test

Every step thus far should be increasing in difficulty when doing it right.

The test phase can be just like any A/B testing or assessing metrics based on the problem being solved.

The importance is to get data, and then (re)design based on that data. Without data, you’re shooting in the dark and wondering why you miss.

Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works. — Steve Jobs

In Conclusion:

A designer’s creative process is detailed and strenuous, but the best ROI will come out because good design is an investment. If you want to hire a designer and they don’t do these steps — run away.


Please recommend and share this so more people can understand the efforts we do for them. Thank you.