Turn Your Tiny Marketing Budget into Facebook Gold!
By Brooke Preston, Manta Contributor — October 31, 2016
Get the maximum returns from even the smallest digital marketing budget using Facebook Ads for your small business.
Facebook Ads are a great way for your small business to connect with your target customers and motivate them to make a purchase. But what if you don’t have much money to spend on advertising? Can you still generate big results on Facebook without a big budget?
The answer is a resounding yes!
Follow these steps to maximize the impact your social media marketing budget can have — and turn those advertising dollars into Facebook gold!
- Identify specific and realistic goals. Don’t waste time or money during your social media ad campaigns figuring out who you want to reach or what you’re trying to accomplish. Before you spend a dime, decide on a specific goal. You might be trying to publicize an event or trying to get more clicks to your website. Set your goal and Facebook will guide you through the process of choosing the right type of ad to accomplish it. You can set a daily or campaign spending limit to ensure you won’t go over your budget.
- Get smart about targeting. Business owners eager to boost their results often fall prey to a rookie Facebook Ads pitfall: targeting an ad too broadly. For instance, if you’re a department store promoting a sale on baby clothes, putting your ad in front of teens or seniors won’t have same impact as targeting women ages 25 to 35, who are more likely to make those purchases. Similarly, it’s important to target your specific geographic area if you have a bricks-and-mortar location.
- Monitor and tweak campaigns based on Facebook Insights. If you set a Facebook Ads campaign and forget about it, you won’t be able to make course corrections or glean valuable insights from the data as you go. Closely monitor the audience engagement numbers Facebook provides. Those measurements should determine how to tweak your current and future campaigns if certain demographics or posting times under- or overperform.
Are you ready to get serious about your company’s social media presence? Bookmark Manta’s complete guide, “Facebook Ads: 19 Ways to Get More Sales with Social Media Marketing.”