Want to Show Up in Local Searches? Create a Profile on Google

By Ivy Lamb, Manta Webinar Editor — October 12, 2016

Claim and enhance your Google My Business profile to get better local search performance.

Feeling intimidated by trying to improve your local SEO? You don’t have to be a web developer to help your small business show up in local search results. You just have to know what search engines are looking for.

“Everything you can do to be seen to be playing ball with Google will count in your favor,” said Cain Richards, a digital analyst with seoWorks. “Setting up a Google My Business page will be a great start. It lets Google know your business is proactively engaging with customers.”

You should start by claiming (or adding) and optimizing your Google My Business page. Throughout the process, keep in mind that consistency is key.

“You want to make sure that things like your name, imaging, messaging, general info like hours of operation, business category and how people can find you is consistent,” said David Mulqueen, project manager for digital marketing agency Odd Dog Media. “If your Google My Business page isn’t consistent, how is Google supposed to trust your business as a credible source of information for its users?”

To learn more about local SEO, attend the free Manta Experts webinar, “Local Search Secrets: SEO Ranking Factors that Matter Most.”

This article originally published on Manta.com.