What Should I Post on My Facebook Page?

By Ivy Lamb, Manta Content Editor

If you want followers, you have to keep your company Facebook page updated with fresh content. Not sure what to post about? Here are some ideas that work well for small businesses.

Discounts, giveaways and other offers generate lots of engagement. For example, if you run a cleaning company, you could offer the winning customer one free house cleaning. Customers who follow you on Facebook want to feel they are getting something special.

Another way to make your customers feel special? Give them a shout-out on your Facebook page! Snap a photo of your most loyal customers and post it with a “thank you” note.

Customers also appreciate advice and news. Answer common questions you hear from customers, and they’ll see you as an authority they trust.

You can also give customers a peek into your world with behind-the-scenes photos. Customers are often curious about their favorite businesses, and it helps put a human face on your company.

Before and after photos are popular, too. These are especially important for contractors, remodelers, landscapers and other business owners who want customers to see examples of their work.

Lastly, think about ways you can tie your posts into your community. Write about local events and issues. And if you sponsor local events or a little league team, let your customers know!

As long as you focus on creating conversations with your customers, you will do well on social media.

This article was originally published by Manta.