I’m sorry, but mentioning Tinder as an example here shows lack of understanding of the article’s main point. Tinder is an extremely simple app that has very limited functionality. It’s basically a yes / no question with messaging. I’m currently working on a very complex web app in the enterprise space & interestingly enough use the phrase, “This ain’t no Tinder” to point out that our design is much more complex due to the nature of the product.
I feel that many designers have no experience designing anything that has truly complex functionality (just look at most of the stuff on Dribbble) so they’re under false impression that everything can be as simple as Tinder.
Obviously, the goal should be to make it as simple as possible, but the bar for what is considered simple is very different depending on what the product is supposed to do.