All well and good, but if Uber’s only motivation for surge pricing is to get more drivers on the street during periods of peak demand, why maintain their percentage cut? With that rationale, shouldn’t all the increase in pricing go to the driver? As a consumer, I would have less of a problem with that. What I do have a problem with is Uber stating that surges simply serve to make the market work properly, when their consistent percentage cut in no way contributes to that end. It’s like a server getting a 15% tip when a diner orders a steak over a hamburger — without having to do any extra work.