HAVE SOMETHING TO SAY BEFORE COMMUNICATING

Taking the Guess What? So What? approach is the a great way to test how well of an understanding you have of your brand, program or initiative.

Businesses of all sizes, often rush into either promoting their brand, program or initiative without out clearly defining that brand, program or initiative — huge problem! If you don’t know what you are promoting or communicating there is no point in thinking about any communications efforts. Taking the Guess What? So What? approach is the a great way to test how well of an understanding you have of your brand, program or initiative.

First Example:

Guess What? I’m launching a nonprofit for single moms in the inner city!

At this point, people will be politely nodding their heads with a smile on their faces but silently asking themselves….. “so why do I care?” This is when you move into the next part of the approach.

So What? Well, the organization will serve as a one-stop shop, with in-house case managers who will link mothers to resources for child care, financial support, employment opportunities and even counseling services.

Second Example:

Guess What? I’m launching a new food delivery app.

At this point, people will be thinking…oh awesome, something else to eat up storage on my phone, drain my battery faster and slow down the operating system. So this would be a great time to move into the next part of the approach and entice them to download it anyway.

So What? This cool app will allow you to save time on traveling and sitting in rush hour traffic after a long work day and we offer discounts to senior citizens and special assistance to disabled clients.

Being able to articulately speak to the organizational, program or initiative is the key to grabbing and keeping your audiences’ attention. So make sure your mission, vision, goal, objectives, product/services components, benefits and operational structure are all clearly defined before even thinking about launching any communications efforts. If you can’t effectively go through the Guess What? So What? approach with your team members and/or a trusted colleague or friend, without them being completely confused about your product or service then you are probably not ready to move into any communications activities.


To learn more about the MW Consulting, LLC and the communications services offered to small businesses, nonprofits and government agencies, please visit, www.mwconsultingfirm.com