maria eckmannA Picture Is Worth a Thousand WordsI think visuals are extremely important in brand storytelling. It gives the audience a clear picture of what their interpretation of the…Dec 17, 2015Dec 17, 2015
maria eckmannSpeaking for the Lost ChildrenAfter finishing her sophomore year at Washington State University, Megan Duffy started her summer off working as a camp counselor. The camp…Dec 14, 2015Dec 14, 2015
maria eckmannMarketing to MillennialsDue to the rise of technology and our fast paced society, I think Millennials do have a different expectation for storytelling. I think we…Nov 9, 2015Nov 9, 2015
maria eckmannThe Best Take Aways From My Peers Story SpotlightsOne theme that was the most prominent to me among all of the presentations was the theme of native advertising. One example was Kennady’s…Nov 2, 2015Nov 2, 2015
maria eckmannThe Other Side of McIlroyThe storytelling example that I decided to analyze was a Nike commercial about one of Tiger Woods’s biggest fans. The name of the…Oct 26, 2015Oct 26, 2015
maria eckmannThe Hidden Persona of a Famous Man“Frank Sinatra Has a Cold” is a unique interview written by Gay Talese. Sinatra refused to be interviewed and was feeling under the…Oct 20, 2015Oct 20, 2015
maria eckmannDo Good Stories Have to be Real?I have a positive perspective on native advertising. Although I think the overall story and message should always relate back to the brand…Sep 14, 2015Sep 14, 2015
maria eckmann“Storytelling” The Secret to AdvertisingI have a very positive opinion on storytelling. I am an advertising major and interned at an ad agency this summer, and they threw that…Sep 9, 2015Sep 9, 2015
maria eckmannWhen Life Gives You LemonsLululemon is a popular athletic company that focuses their products towards yoga customers, yet emphasizes that their products can also be…Aug 31, 2015Aug 31, 2015