Entrepreneurship: Are you doing it wrong?

One of the greatest rewards of what I do is that I get to talk to real people about real problems. Its one thing reading about challenges, its another hearing real life experiences of what it means to be an entrepreneur.

Entrepreneurship is often portrayed as a gruelling nightmare filled with many late nights and early mornings, so early that many entrepreneurs seem to be shoved into day light unwillingly. There is always so much to do and very little time to get to it. Burn out categorised by failures upon failures with stints of success and why? Because many entrepreneurs are doing too much.

When asked why, most respond with something that typically boils down to “The hustle is real”. They are being forced to juggle a-lot to be able to sustain themselves. And yet by juggling, so much falls through the cracks.

However, consider people like;

Bill gates: A computer on every desk

Mahatma Gandhi: Non-violent end to British rule in India

Michael Jackson: Bring joy and happiness to all children and adults, through his music.

They all abided by one principal… Definite Chief Aim (One major goal)as clearly defined by Napoleon Hill’s Think and Grow Rich. They were mono-maniacally focused on one thing.

One goal. One focus. One aim. is a methodology whose success has been seen all over yet people are more inclined to refute it, why? Because we live in a time where having a lot more than you need or require as quickly as you can is the definition of success. So entrepreneurship has followed suit. Entrepreneurs are trying to set up 8 businesses, while trying to do 9 courses, 8 projects and acquire 15 more clients. And release version 2.0 :-(.

Energy, Focus and Will power are spread so thin, no single activity gets its due diligence. So, what happens? You get more early mornings, your body becomes overwhelmed, you are burnt out. When everything suffers, you are simply doing it wrong.

How can you do it right? Start by saying No!

As an entrepreneur myself, I know how hard it is to focus on getting your product or service to as many customers as possible in as short a time as possible with as much quality as possible without getting distracted with new ideas, new features, new tools, new money and yet this is the key to maniacal focus.

“And it comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much. We’re always thinking about new markets we could enter, but it’s only by saying no that you can concentrate on the things that are really important.”― Steve Jobs

The monk like discipline of focusing on one thing can even be carried through to increasing your personal productivity. The more you can refrain from checking twitter, and Facebook and LOL cats during your most productive hours, the much easier it will get for you to say no as an entrepreneur on behalf of your business.

Focus! completely focus on just a few priorities both in work and life. Invest in those and see them blossom.