
It’s easy to make data-driven design decisions, but relying on data alone ignores that some goals are difficult to measure. Data is very useful for incremental, tactical changes, but only if it’s checked and balanced by our instincts and common sense.
Don’t make your users lose their place in the list of items just because they used the Back button. It’s critical that after a user has visited a particular item page from the list, they are taken back to the same spot on that list upon clicking the browser’s back button.