
…e on Big Data. According to a Gartner study of companies who had invested in Big Data capabilities, only 8% of were doing anything significant with their Big Data. The rest were only using Big Data for incremental advances. This means that a lot of companies are …
…termine which changes are advisable and how to navigate the process. Grant McCracken calls this the Chief Cultural Officer, the “corporation’s eyes and ears, allowing it to detect coming changes, even when they exist only as the weakest of signals.” The CCO is the go to Thick Data person, responsible for collecting, telling, and circulating storie…