My plan for GullyGarms

GullyGarms is an online vintage clothing company, specialising and heavily influenced on the culture of the 1980’s. The business operates as the number one boutique on Asos Marketplace, the subsection to

GullyGarms store front.

After University I will be employed as a part-time photographer for GullyGarms. Ensuring all stock is photographed to its truest representation ready to be listed onto the Asos website.
As I have been apart of GullyGarms since in some way since 2013, I have seen the changes it has made to become more successful.

The business focuses as lot of attention on the Instagram, so other social network’s such as Facebook and the Asos blog often get neglected.
One aspect I would love to bring back to life is managing the facebook page and the asos blog.

As you can see, on the Asos blog the last post that was made was in July 2014, and the facebook page in March. Although not fully neglected, I would love to make both bases more image based and specific to vintage clothing, so customers can engage more with the brand in general. Not everyone will benefit from this, however if youre someone who is really into vintage fashion then a post on Adidas track jackets and how they become popular would be right up your street.

I think engaging with customers like this, and offering this background information ensures that the brand are committed to keeping customers happy that brings something a little new and quirky to the table.

Another idea I have is to organise a location shoot with the models, so in the future a potential look book could be made, displaying vintage fashion at its best.

An old image of GullyGarms model shot on location.
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