5 Interactive Web Design Trends For 2023
Let’s discuss what awaits the design community in 2023.
In 2023, a new round of web design development is coming. Modern technologies affect not only society, but also trends, and the changes of recent years have given designers enough food for thought.
A real breakthrough happened in the development of artificial intelligence, which can now create pictures by itself, and with the help of Metaverse, VR technology it is gaining ground.
Top 5 interactive web design trends for 2023:
- Animated product presentation
- Immersive 3D headlines
- Overstimulation
- Zoom scroll with parallax effect
- Navigation straight from the 90s
1. Animated product presentation
In micro-interactions that engage users, hover effects or animations for buttons, images, and links have always been useful. In 2023, web designers are even more likely to use the hover effect, turning ordinary page elements into a brilliant product presentation.
This trend solves several problems at once. First, the user can quickly view the product without having to navigate to another page. Secondly, animation gives an idea of how a particular product can be used. Thirdly, it reinforces the minimalistic interface, the page with ilages is not visually overloaded. In addition, you can create an extra dimension if the product photos are animated in the foreground of the page.
2. Immersive 3D worlds
Last year, designers opted for an immersive scroll that pulls the visitor deeper into the page.
VR technology has contributed to this trend by enabling entire immersive websites — these are beautifully rendered 3D environments.
Immersive features are nothing new, yet they rarely go as far as taking the user on a journey through the digital space by simulating a smooth camera slide.
And although audio effects were considered tasteless, lo-fi music is suitable here, it adds some “cinematic” quality complementing curious headlines.
3. Overstimulation
“Less is better” — this rule has been striving in digital sphere for more than a decade.
The website should be intuitive to the extent that users do not have to think. In 2023, the rebellion against UX minimalism will be digital maximalism, design aimed at overstimulation.
This trend declares total war on empty space, customizing almost every element of the page. Animated background, animated foreground, oversized typography, hover and click effects, flashing images and color splashes at the same time. The result is expressive, fresh, and outright. This increases engagement, the user is urged to study the site with vivid impressions, and not with an intuitive interface.
4. Zoom scroll with parallax effect
The parallax effect is an animation technique in which foreground elements move faster than background elements, thus creating a sense of realism and depth. This is a popular technique in web design in recent years. In 2023, designers will give preference to scrolling with zoom parallax.
Unlike horizontal or vertical scrolling, parallax scrolling moves the visitor in or out of the horizon line, it creates a sudden three-dimensional movement.
There is a clear connection with the trend towards immersive worlds and overstimulation: one movement of the mouse, and now you are already traveling into the unknown world.
5. Navigation comes from the 90s
The aesthetics of the 90s took a separate place in the web design trends of the past year. It’s a nostalgia. We’re going back to the very early internet.
In 2023, this trend is not losing its actuality.
Nostalgic navigation can be implemented in the form of design tricks from the 90s, such as pixelated desktop shortcuts or brightly colored menu blocks. It can also interface design like a stack of CDs. Both of these options appeal to our emotional memory and familiar interface.
Even if there are no such nostalgia, the trend still attracts younger users, because it retains the imprint of the world that they did not have a chance to experience.
Ready to implement these web design trends of 2023?
Read more → 3 Best Web Design Trends For 2023
