How to Generate New Content Ideas in 60 Seconds (it really works!)

Mariia Gurkina
3 min readSep 2, 2022

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I’d like to ask you only one question.

How do you find new topics for your blog posts?

If you do not have a quick way to generate your content ideas, here is a method that will save you time from brainstorming.

Have you heard of Buzzsumo?

It is a content analyzer that helps to find the best performing content, identify influencers and supercharge your content strategy today!

You only have to enter a keyword and then the program creates a list of popular articles and blog posts that have been shared frequently on social media.

Find Awesome Content Ideas With a Search

The Content Analyzer feature allows you to look for any content that includes your search word. It also shows the amount of engagement associated with each search result.

Knowing which topics and content have received the most social engagement can assist in making a more efficient content plan and producing stronger content that your audience will find engaging.

You are also able to create outreach campaigns for the promotion of your published content using the list of sharers for each social platform.

The search can be performed with the following filters:

  • Date (filter results published within the last 24 hours and up to 5 years)
  • B2B Publishers (returns content published by B2B brands)
  • Country
  • Language
  • Domain (allows exclusions and the option to show one result per domain)
  • Content type (articles, how-to articles, infographics, lists, videos, what posts, why posts)
  • Word count (content with less than 750 words is considered ‘thin content’ and content with over 2000 words is considered ‘in-depth content’)
  • Publisher size (choose between large and small publishers)

BuzzSumo provides engagement figures for Facebook, Twitter, Pinterest and Reddit. It also provides a total number of links each search result has received.

Question Analyzer

An important goal for any content marketer is creating content that helps their audience solve problems. BuzzSumo’s Question Analyzer feature was developed to give content marketers the ability to pool questions that their audiences ask.

Just write a keyword and the most-searched questions will appear.

Conclusion:

Although they are part of the process and overall they give you good results, without good quality content your efforts will be in vain.

If Buzzsumo shows you valuable content and topics, it’s not about making a copy of it but about contributing and doing better.

Use the keywords, but do it with style and intelligence, so that they are well integrated into the text.

Would you use this feature to find better topics for your own blog posts next time? Let me know in the comments!

Share, clap and comment if you like the story! Do not forget to follow, I’ll follow you back :)

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Mariia Gurkina

Hi, there! I am a Content Writer who is passionate about design & video games