Thanks to a very small percentage of the industry, marketing hasn’t been living the greatest reputation in the grand scheme of things.
You know exactly what I mean. The shady stuff, the get-rich-quick-style sleaze, the hacking, the pushy selling, the look-I’m-better-than-you messaging, the data breaches and misuse, the whole thing.
It makes us look like the only thing we care about is getting to the end result-the sales, the conversions, the year-end bonuses-in the shortest amount of time, even if it means we have to be unethical and deceptive as we do that.
And I get how we’ve earned that…
It’s not learning to write faster. Or emailing cold prospects. Or money management. Or marketing myself more.
(Not that I’m not doing the things listed above in a large capacity — just hear me out.)
For obvious reasons, everyone who’s doing online business in some capacity — even just the marketing side of it with logistic being physical — wants to increase their reach and get their name in front of a target audience.
What often bugs me to see in this process is the whole ‘growth hacking’ part of it. (I’m not a huge fan of the ‘hacking’ part…
I am a writer.
It took me a very, very long time to come to terms with the fact that writing is the only thing I’ve ever wanted to do.
To get to that, I had to talk myself out of the belief that I’m just a tiny piece of a corporate machine and that writing is just a hobby, an unachievable dream, an unrealistic career.
I’m feeling grateful and somewhat privileged to proudly be doing the job I am today — crafting words with a purpose behind them in order to help businesses achieve their goals — and all…
Going from a full-time role into self-employment didn’t come naturally to me. Now, I’m happier than I’ve ever been, but this didn’t come without challenges — I’m sharing them below with you. Let me know if you feel the same!
Most of the times, a standard full time job comes with a routine, regardless of the hours, shifts and the nature of the job.
It’s simple: you know when you need to show up. After a certain amount of hours, you go home. Easy.
When you’re self-employed, however, and you’re working from home and you literally don’t have anyone else…
(I have a suffocating urge to say this first: this is not a blog post about making an insane amount of money online. That’s not my story, and that’s not what this is about. I am about pursuing what you want to do all day, every day. If you’re into that, stick around.)
I was at this job for just under a year and a half. And while everyone then asked me (and lots of people still do) about the company that I was going to, my answer was: me. I was about to become an independent, self-employed content writer…
Freelance writer & content strategist for fast-growing SaaS & marketing brands + Fortune 100s. Obsessed with using content to tell stories. 🇭🇷 in 🇮🇪.