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Image for post
Photo Credit: MARINA MARA

“I woke up like this”, hashtag-livingmybestlyfe, hashtag-friyay, hashtag-notaselfie. Let me unpack this for you quickly; what are we witnessing here exactly? An average photo of a human flat lay, below average narrative, and ok, Susan, let’s just say it’s not a selfie because your selfie stick took the photo on a 10-second timer. Then how about those metrics? You received 86 likes on that post when your account boasts a total of 78K followers. Here’s what’s wrong with this picture. Your followers are fake, and everybody knows it!

It’s 2019, and we are still obsessing about social media follower numbers. Really? How morose!
Almost every day it seems, I come across sponsored posts about Instagram growth-hacking, and how to get 10,000 REAL followers. My DM inbox is regularly spammed by bot accounts that kindly advise me that my newsfeed is dope, but are quick to point out what a shame it is that I am not reaching thousands of followers, immediately discounting my already highly engaged and loyal following. …



International Media, Brand & Reputation Advisor “turning people and businesses into attractive, lucrative and viral brands”

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