Mark Adams50 Things I Learned From Reading 50 Books This YearI set a goal to read 50 books in 2019. Building a reading habit has been a challenging but rewarding experience.Dec 18, 2019Dec 18, 2019
Mark AdamsHow Trading Doritos for Data is Transforming MobileImagine you had to choose between using Facebook and buying a packet of corn chips?Aug 16, 2016Aug 16, 2016
Mark AdamsWhat Are The Chances: Probabilities And SalesThe sales pros know what I’m talking about. You’re doing the weekly account review. A critical deal lingers on the brink of closing. It’s…Jun 24, 2016Jun 24, 2016
Mark AdamsFrom Scouts to Snapchat: How Ad Formats Are Evolving to MobileOver half a century before American Idol and The Voice reinvented the singing competition, there was Arthur Godfrey’s Talent Scouts. A mix…May 31, 2016May 31, 2016
Mark AdamsWhy NewFronts Mean New Mobile OpportunitiesThe Digital Content NewFronts are on again in New York City. Not to be confused with the TV UpFronts, the NewFronts event is a showcase for…May 12, 2016May 12, 2016
Mark AdamsThe War For AttentionPOLITICO co-founder, Jim VandeHei, wrote a great post recently called “Escaping the Digital Media ‘Crap Trap’”. He contends that era of…May 4, 2016May 4, 2016
Mark AdamsTelling a Story in 6 SecondsAd formats need to evolve with changes in viewing habits and technology, especially video. YouTube has announced a new “bumper” ad format…Apr 27, 2016Apr 27, 2016
Mark AdamsWhy Chatbots Won’t Kill Apps — Yet 🤖“Chatbots” are top of mind post-F8 Conference last week, where Facebook announced bot developer tools for Messenger. While not a new idea…Apr 20, 2016Apr 20, 2016
Mark AdamsCan Media Save the Handset Business?The Android segment of the mobile device business is a tough place to make money. Intense competition will see the average selling price…Apr 15, 2016Apr 15, 2016