Creative thinking can change the world. So how do you do it?

Rightside
Rightside
Aug 22, 2017 · 2 min read

Creative thinking leads to the world’s most innovative ideas. Turning the everyday into the extraordinary is a gift that has the power to change lives. So how can we harness that power?

The Rightside project came about after a conversation at a talk I gave a few months back. I was asked how I come up with creative ideas on demand, how the arrival of a brief can begin a process which will lead to the formation of a creative idea and eventually an award-winning campaign, a market-leading digital product or an innovative new brand.

The question focussed on whether I had a documented process for delivering creative ideas on tap, or whether it was a dark art, some kind of voodoo which only certain people could call upon — and only when the conditions are just right. Full moons, for example.

The question piqued my curiosity. Creative thinking is not just the domain of the ‘creative practitioner’. Anybody in any industry who has ever managed to innovate in any way has arrived at that point through a process of creative thinking.

I began asking everybody I know the same question, ‘How do you have creative ideas?’. The answers were so varied, unexpected and thought provoking, I realised that they needed to be documented, explored and celebrated.

So, that’s how the idea for Rightside came about. This will be an ongoing study, exploring the people, process and passion behind ground-breaking creative thinking. Where will it lead? Hopefully, this will become a resource to help people in the creative industries do their jobs even better.

But, a slightly bigger purpose is to inspire anybody to harness their creative power, and make positive changes happen — in their lives, their business, their world.

How do you have creative ideas?

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Rightside

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Rightside

Exploring the people, process and passion behind ground-breaking creative thinking. Made by Mark Ellis, creative director of Manifesto.

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