Common On-Page Optimisation Errors That Needs Action to Rank Rour Website

This is a screenshot of me doing On-Page Audit of a local website. I am using Screaming Frog Software to Audit the site.

On-page optimisation is one of the crucial step to rank high in search engines, especially Google that always updates their algorithm. I have finish more than 100 on-page projects that helped my previous clients ranked easily in page 1 of SERP with zero to minimal backlink acquisition.

Let’s get started!

Broken/404 Links

link on your website that no longer works because the website is encountering one or more of the reasons of programming errors, temporarily unavailable websites or if the address of the site connected to by a link has changed. Broken links diminish the quality of a website and make the job of the crawler more difficult. For these reasons a website with defective links will appear lower down in search results.

Proper Usage of Heading Tags

Proper usage of H1 until H6. To sum up, here are some key things to remember about how to use Heading tags effectively for search engine optimization:

  • Utilize one <h1> tag per page. It should support the theme established in the Title and Meta Description by using one of the page’s top keywords. H1 is the highest indicator for search engines the relevancy of your content for certain post/page.
  • Text that is completely devoid of keywords should not be put into Heading tags.
  • Keep your Heading tag length relatively reasonable. Do not put entire paragraphs into a Heading. Many sites think this is good for SEO but it actually de-emphasizes the keywords you are focusing on.

Missing Meta Description/Bad Meta Description/Duplicate Meta Description

It is possible to give a short description of the content of any given web page (e.g. home page, subpage). This page description is laid down in HTML code and does not appear on the website. Search engines display the page description in their search results (directly underneath the page title). If a web page does not have a page description, text from the page will often appear instead. In the search results, the search term should be emphasized in bold. Ideally, the page description should contain the search term/keyword for which the website has been optimized. If your site is a WordPress, we can use SEO plug-in called Yoast to modify each page and post meta description to be optimised.

Sometimes, most of the website owners forgot to edit and give every page and post of their website a unique meta description to avoid duplicate meta description. If you have a duplicate description, search engines might think you have a duplicate content in your web pages and thus it will affect your ranking.

Bad Meta Description this kind of meta description is not optimised for SERP display. Meta description needs to be 120–160 characters and contains keyword so that people would think that your site might have the answer they are looking for, thus your site will get high CTR in SERP for having compelling meta description.

Missing Image Alt Tag

Alt attributes make it possible to enter an alternative description in the HTML code for every image on a website. This description appears if, for some reason, the image cannot be displayed. Search engines ability to recognize the contents of images is still limited which is why they rely on the alternative description in order to determine what the image contains. The alt attribute can influence the content of which search engines consider a website to be relevant. Ideally, the alternative descriptions should also contain the search terms for which the website is optimized.

<img alt=”target keyword of the post/page” src=”https://yourdomain.com/wp-content/uploads/2014/02/sample.png"/>

PageSpeed Optimisation/Loading Time of Your Website.

We already know this that it is one of the factors that require by search engines in order to rank in search engines. Website performance optimization, the focal point of technologically superior website designs is the primary factor dictating success for modern online businesses. After all, unimpressive website performance kills business bottom line when the torture of waiting for slow Web pages to load frustrates visitors into seeking alternatives
Most of the websites especially WordPress got Homepage that loads more than 5secs because of many Javascript and Jquery sources that need to be rendered first. Sometimes it also because of un-minify CSS and Javascript and not using lossless images. For more info about PageSpeed Optimisation read the detailed post of Moz here.

Proper Internal Linking & Outbound Linking to authority relevant content

Internal Links are hyperlinks that point at (target) the same domain as the domain that the link exists on (source). In layman’s terms, an internal link is one that points to another page on the same website. So it is more like a backlink from your own website if you are going to internal link one page to another.

Outbound Linking are hyperlinks that point at (target) any domain other than the domain the link exists on (source). Linking to other good and relevant content is one way to ping Google of what your content is about.

Keyword Density Check!

I know what you are talking, keyword density is an old SEO method but still we need to check how many keyword you mentiond in the ration of total number of words you have in the particular post/page. Because high keyword density is a Keyword Stuffing which will get you penalized and thus will down your rankings of even out of top 100 organic search results.

About Me

I am Mark Jason Recabo, a freelance SEO Specialist and Web Designer with more than 5 years. I am more into local SEO optimisation and expert in HTML, CSS and Javascript which require speed optimisation of the website. I started to offer my SEO services and expertise here