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Il 1927 può essere assunto simbolicamente come data iniziale di sperimentazione della nuova architettura e il Weissenhof come luogo simbolico e il crocevia da cui si dipartono tante diverse strade che per identità ideologiche e cronologiche la storia ha chiamato Moderno.

E’ proprio nella metà degli anni ’20 che si diffonde in Europa la convinzione che sia in atto una trasformazione irreversibile nel campo architettonico ed è proprio in quegli anni che la storiografia fa nascere il Movimento Moderno.

La nascita di questa nuova ideologia si lega indiscutibilmente ad alcuni importanti fatti di quegli anni tra cui — per citarne…

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Once I received this brief for the creation of a mobile app:

Giving a wonderful experience through a superb design.
Thank you,

But an experience is by definition always different and the highest level of design is the invisible design.

Let’s start from the experience.

A king ordered his minister: gather the nobles of our kingdom, I want to give an elephant to each of them.The minister executed the order and the king went to a dark room, where the nobles were gathered. They hadn’t never seen an elephant and the king wanted to know what they’d say.

The nobles came from the four…

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The Vignelli Canon

Minimalism is not a style, it is an attitude, a way of being. It’s a fundamental reaction against noise, visual noise, disorder, vulgarity. Minimalism is the pursuit of the essence of things, not the appearance.

It is the persistent search for purity, the search for serenity, for silence as a presence, for the thickness of spaces, for space as immensity. Minimalism is beyond time — ­it is timelessness, it is noble and simple materials, it is the stillness of perfection.

Thank you Massimo.

Marco Lorio

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Marco Lorio

Head of Design @IQUII

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