Il 1927 può essere assunto simbolicamente come data iniziale di sperimentazione della nuova architettura e il Weissenhof come luogo simbolico e il crocevia da cui si dipartono tante diverse strade che per identità ideologiche e cronologiche la storia ha chiamato Moderno.

E’ proprio nella metà degli anni ’20 che si diffonde in Europa la convinzione che sia in atto una trasformazione irreversibile nel campo architettonico ed è proprio in quegli anni che la storiografia fa nascere il Movimento Moderno.

Once I received this brief for the creation of a mobile app:

Giving a wonderful experience through a superb design.
Thank you,

But an experience is by definition always different and the highest level of design is the invisible design.

Let’s start from the experience.

A king ordered his minister: gather the nobles of our kingdom, I want to give an elephant to each of them.The minister executed the order and the king went to a dark room, where the nobles were gathered. They hadn’t never seen an elephant and the king wanted to know what they’d say.

The Vignelli Canon

Minimalism is not a style, it is an attitude, a way of being. It’s a fundamental reaction against noise, visual noise, disorder, vulgarity. Minimalism is the pursuit of the essence of things, not the appearance.

Marco Lorio

Head of Design @IQUII

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