Rebooting the Medium Identity
Maria Gonzalez

I actually loved the 2.0 version and I think it suited the product you have. It was fresh and made Medium stand out as an alternative content platform.

I like the new identity too, in particular the App Icon. I am interested to hear how you think the new ‘traditional’ branding will mesh with the novel and unique product elements like ‘claps’? This, as an example, seems to be at odds with ‘traditional’.

A single golf clap? Or a long standing ovation?

By clapping more or less, you can signal to us which stories really stand out.