Why Twitter’s Dying (And What You Can Learn From It)
umair haque

plus ça change, plus c’est la même chose

Two things, Umair.

First, there are lots of business examples of the difficulty distinguishing between “what is it that we do?” and “what business are we really in?” That is, “writing code/ technology” vs “social interaction.” Charles Revson (a founder of Revlon) nailed the distinction when he said, “In the factory we make cosmetics. In the drugstore we sell hope.”

Second, we have been seduced into thinking that advances in technology will somehow lead to a “better” society, a more advanced world. The issues you so elegantly and eloquently describe are not so much related to Twitter (or technology in general) as they are related to human behaviour. The hOS (human Operating System) has been the same for hundreds of thousands of years. I wish it were as easy to upgrade my thinking as it is to upgrade my phone’s operating system.

For example, the Seven Deadly Sins are still as relevant today as they were over 2000 years ago when first developed. Then it was “wrong” to be envious of your neighbor’s herd of 1000 goats, compared to your herd of 100 goats. Today it’s just as “wrong” to be envious of your neighbor’s 1000 Twitter followers, compared to your 100 followers.

Bog-standard human behaviour trumps technology every time.

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