Business Models of Classified Ad Marketplace

Mark Berg
Mark Berg
Mar 29, 2018 · 2 min read

An adaptive business model has become an essential factor in today’s business scenario. An ideal business model is one that fulfills your business goals, both short and long-term goals. Here, we list out the popular business models of classified ad software that can be employed considering the needs of your business.

Subscription/membership based

This kind of model works by charging the advertisers before listing their advert. It is recommended to charge the members on a weekly or monthly basis. So that you can get a recurring revenue. However, the challenge is to convince others that the membership subscription is worth the deal. Serachen is the perfect example of this particular kind of business model.

Featured or Bounced Ads

Sponsored or bounced ads give an upper hand for businesses even though they lost their advantage in organic listings. The featured ads will be displayed above the organic results and thus ensure a guaranteed visibility and reach. One need to pay a particular amount of money to take advantage of this sponsored ads.

Paid Banner Ads

This is so easy, one can integrate the Google Adsense code to their site and show banners through Google’s famous ad network, Or you can use plugins to offer banners and charge per impression or click. This business model is suitable for C2C, B2C & B2B websites. You can easily earn a considerable amount of money. All you have to do is to display the banner ads on relevant categories and pages.

Pay Per Ad

This isn’t an idea for entry-level businesses. This is for websites who have been there in the market for long and hasn’t charged for listings so far. Once you cross your ideal user’s count, you can start implementing this. Publishing Ads are not free anymore. A specific amount of money should be paid to get listed on the platform.

Pay Per Lead

In this type, advertisers should pay for every lead generated. This is more logical, reasonable and mutually beneficial. This is adequate for both B2C and B2B.

Affiliate Business Model

Instead of directing the users to another website, you can allow the advertisers to sell their products directly on your site and you’ll get a fee on the sales made. This is said to be ideal for B2C businesses.

Written by

Mark Berg

Dynamic Marketing Analyst @Agriya ,top leading provider in offering custom web designs & developments.Living with loads of new startup plans & ideas.

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