It’s Time to Dream Bigger

We all have dreams.

You may be just starting your career, stepping into your first real job. You may have just been promoted again, proving you’re really good at what you do. Or you may be the best of the best in your field. You may even have received a “World’s Greatest Dad” or “My Mom Rocks!” coffee mug. Like all of us, you dream of what you want to accomplish in life, who you want to become.

No matter who you are or where you’re at, you want to move forward and be the best you can be. The question is, how do you reach your full potential? How can you bridge the gap between who you are and what you’re truly capable of?

First, you have to unlock your imagination.

The problem is, most of us far underestimate our own potential. We have no idea of what’s really possible, so we sell ourselves short. Often our experience works against us. Some past failure or disappointment limits our vision of what we can become. Ironically, even success can hold us back. An athlete who breaks the school record might think, That’s it. That’s as fast as I can run.

It’s time to dream bigger.

My new book, The Potential Principle, will help you do that. No matter what your experience has been, it will open your eyes to your own possibilities. And it will make you realize that no matter how good you’ve become, you can become even better.

I’m excited about this book because it teaches something that can benefit anyone: the art of improvement. It provides a road map for taking your best to the next level. It reveals the Potential Matrix, a grid that identifies four important areas of life, and it shows how to keep growing in those areas. It also offers four breakthrough practices that will help you improve in literally anything you do.

What are your hopes and dreams? In what areas of life would you like to improve? Do you want to grow as an entrepreneur? Do you want to advance in the company you work for? Do you want to be a better parent or spouse?

In my upcoming posts, I’ll explain more about The Potential Principle and what you can expect to find in it. And I’ll share some of its secrets for realizing your maximum potential. For now, just remember:

Don’t let your experience limit your imagination!

Pre-order The Potential Principle at

New York Times bestselling author Mark Sanborn’s new book The Potential Principle: A Proven System for Closing the Gap Between How Good You Are and How Good You Could Be is scheduled to release September 5, 2017 and provides a map and method for becoming better than best. By identifying the four key areas in which growth is possible — thinking, performing, learning, and reflecting — and applying the four tools of improvement in those areas — disrupt, refocus, engage, and expand — Sanborn reveals the secret for achieving breakthrough improvement in any area of life. Mark is president of Sanborn and Associates Inc., an idea studio dedicated to developing leaders in business and in life. He is a noted authority and an in-demand speaker on leadership, customer service, and extraordinary performance. To book Mark and share the message of The Potential Principle with your team, please contact Helen Broder at or (910) 256–3495.