Mark PasetskyChange with Mark Allen & Co.Nearly 10 years ago I got the call.2 min read·Aug 4, 2020----
Mark PasetskyI have a confession to make.I’ve never been happy with my company’s branding.1 min read·Feb 5, 2020--1--1
Mark PasetskyWith all the noise around the Super Bowl, impeachment and election, how can I break through all…Create your own content and distribute via your owned media channels PLUS social media.1 min read·Jan 30, 2020----
Mark PasetskyDon’t get in your own way when it comes to PR outreach.From cultural missteps to bad timing, it’s easy for brands to get in their own way when trying to secure positive press coverage.1 min read·Jan 28, 2020----
Mark PasetskyWhen do you distribute news internally?If it’s big news, I recommend distributing it as close to the announcement as possible.1 min read·Jan 28, 2020----
Mark PasetskyDo you believe in press conferences?…only if absolutely necessary and you have HUGE news.1 min read·Jan 28, 2020----
Mark PasetskyWhat’s the best way to raise awareness of a small business?There are lots of options.1 min read·Jan 28, 2020----
Mark PasetskyWith all the noise around the impeachment and election, how can I break through all this news?Create your own content and distribute via your owned media channels PLUS social media.1 min read·Jan 28, 2020----
Mark PasetskyWhat’s the preferred length of a byline or op-ed article?Great question.1 min read·Jan 28, 2020----
Mark PasetskyHow do I build better relationships with the media?The best way to build solid media relationships is…1 min read·Jan 28, 2020----