Monitoring the media monitors
Learning from the competitive intelligence MarketSpace
Competitive intelligence and media monitoring have been around forever, but the tools to support them have grown rapidly in sophistication and scope. Our company, MarketSpace, is a new entrant in this business.
We thought that a great way to showcase our service would be to publish the MarketSpace that we created to monitor other companies in our own field. You could say we’re monitoring the monitors, and inviting them to monitor each other.
Take a look now at: The Media Monitoring MarketSpace, which gathers the online goings-on of 19 companies who make a business of monitoring what other companies are up to.
Take it from us, this is a noisy space. In just 30 days, these 19 companies generated:
Although media coverage is certainly not the only objective (it’s more about reaching the right people than reaching a lot of people), here’s how these companies fared this month in terms of media mentions.
SEM Rush is the dominant producer (this month)
When you analyze the activity level of these companies across categories, one clear pattern emerges: SEMrush leads the pack in terms of volume of activity across all categories. We have not seen another MarketSpace with a similar dominant player across so many categories.
How does your company compare?
We’ve intentionally just scratched the surface of the Media Monitoring MarketSpace because we know you will enjoy going deep into the data and charts (which are interactive and exportable).
In the interest of shameless self-promotion, I must add that MarketSpace differentiates in this crowd in four ways:
- Comprehensive: We pull in data from across many channels beyond just news, including blogs, app updates, videos and the major social channels, all in one place. We even allow you to auto forward us any existing alerts you have in place, for one beautiful, consolidated report.
- Organized and visualized: Related material is consolidated for quick consumption, and you can zoom out to understand overall activity levels and performance across the companies that you track.
- Free and Easy: We offer a robust level of monitoring for free, with an upgrade path for deeper scans, website change monitoring and custom API implementations.
- Universal Delivery: We aim to deliver the end points anywhere you want them, whether that’s a daily email, integration into Slack channels, Google Sheets, a beautiful web app or trusty old RSS (which you can use to integrate into just about any newsreader app).
For the record, and in the interest of SEO for this article, here are the companies we included in the Media Monitoring MarketSpace:
BuzzStream: Web-based software that helps the world’s best marketers promote their products, services and content to build links, buzz, and brands
Cision: PR software and services including content marketing, media monitoring, media list building, distribution and analysis
Critical Mention: Search, track and view critical information from television news broadcasts
Crunchbase: Platform to discover innovative companies and the people behind them
Google Alerts: Monitor the web for interesting new content
Mattermark: Search companies and investors to effortlessly create actionable lists of leads; boost your workflow and find more business opportunities
Meltwater: Media monitoring, social media monitoring, and Media Intelligence products to help companies grow and build brands
Mention: Monitor in real-time about anything on the web and social media
Origami Logic: Marketing Signal Measurement Platform to manage and optimize marketing campaigns across all marketing channels and platforms
Owler: A competitive intelligence tool for business professionals. Get customized insights on competitors, customers, and partners
Quid: A platform that searches, analyzes and visualizes the world’s collective intelligence to help answer strategic questions
Radian6: Meet your customer where they are, and listen to the social conversation — even if your brand isn’t being mentioned by name
SEMrush: Competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research
Sprout Social: A social media management tool created to help businesses grow their social media presence
Sysomos: Social media monitoring tools that deliver actionable data
Talkwalker: Monitor the Web for interesting new content about your name, brand, competitors, events or any favourite topic
Trackmaven: Digital marketing software which analyzes your content across 15 different online channels
TrendKite: Helps brands and agencies build a timely, highly accurate and actionable picture of their brands’ media coverage with ease
Unmetric: Social media analytics with competitive, campaign and content intelligence to create better social media strategies on Facebook, Twitter, YouTube, Instagram
Should your company be part of this MarketSpace? Want to talk about working together? Give me a shout: jim(at)market.space.
