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Matthew
Matthew

Matthew

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From What is happening to strategy? by Stefan Erschwendner

… missing the fundamental notion that experiments need a clear hypothesis to be tested and explored:
- Is there a real customer need?
- Do we have a product/market fit?
- Do we create real value for our clients?

From How to Master the Craft of Strategy — Why One Decision can Make your Company and How to Get it… by Eric Jorgenson

Here’s the paradox: strategies of trajectory become more and more essential in times of rapid change and uncertainty, while at the same time becoming more and more difficult.

From How to Master the Craft of Strategy — Why One Decision can Make your Company and How to Get it… by Eric Jorgenson

Most strategies (strategies of terrain) tend to look from the present out to the future. Strategies of trajectory start with a view of the future and work back to the implications for action in the present.

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Remote Control

Steve Daniels

Reading List

Keith Rabois

Should you aspire to have a meaningful brand?

Emotive Brand