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… missing the fundamental notion that experiments need a clear hypothesis to be tested and explored:- Is there a real customer need?- Do we have a product/market fit?- Do we create real value for our clients?
Here’s the paradox: strategies of trajectory become more and more essential in times of rapid change and uncertainty, while at the same time becoming more and more difficult.
Most strategies (strategies of terrain) tend to look from the present out to the future. Strategies of trajectory start with a view of the future and work back to the implications for action in the present.