Amazon Announces Advertising Platform Merger

Will Haire
Sep 5, 2018 · 2 min read

Today, September 5th, 2018, Amazon Advertising Team posted this blog article and sent out a mass email notifying all advertising of the changes coming.

Over the course of the last year, we have seen new features being integrated into both Seller Central, AMG, AAP and AMS platform (got to love the acronyms). Everything from graphs to merging Sponsored Product and Headline Search Ads.

From an advertisers perspective, this is great news. Finally, we will see additional features including Display Advertising, Video ads and Programmatic Ads. As well as better analytics.

Finally, could Amazon be making a move to improve the user experience to be up to par with the standards set by Google. 2018 has been a year of change for anyone using the platform. I’m personally excited about the integration of all of the platforms; locating information, different interfaces and the intricacies of each platform lent itself to a negative user experience. I can’t wait to see what the updated dashboard looks like, and how we can leverage it with our partners.

How do you feel about the update, excited as I am?

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