💀 Good for our KPI’s, bad for our users — we’re killing our newsletter
Idan Yalovich

… Well it worked for me

Well, I guess the latest email worked (for me, here I am)! Just plain, simple and four lines, I agree that the UX has to be honest and appeal to the target (whatever, whoever that is)? I am about to send out a few campaigns to existing members (for a company) without any sales agenda; I still need to be aware that the content is to be engaging and relevant.