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We’ve just had a successful Product Hunt launch for Plausible Analytics. More than 850 upvotes, more than 100 comments, featured twice on the official Twitter account and in the daily and weekly newsletters too.

And no. You don’t need to join any Slack or Facebook groups to upvote each other’s products. You don’t need a famous hunter. You don’t need to create a spreadsheet with contact details of people you’ll ask for upvotes. You don’t need to bother people by creating hype days in advance. …

If your company is bootstrapped, focus on organic ways to drive brand awareness and business growth.

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This is a follow-up to my previously published story, where I shared my startup marketing lessons learned.

I’ve recently become a co-founder of Plausible Analytics, a simple and privacy-friendly alternative to Google Analytics. The last few months have been remarkable. We got more than 180,000 visitors in this period, which is a 2,200% increase compared to the prior period. We also saw 10x more trial signups and a 690% increase in subscribers.

As we’re bootstrapped, all this was done without any paid advertising, affiliate marketing, and other sponsorships. We’ve focused on organic ways to drive brand awareness and business growth. …

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Privacy regulations such as the GDPR say that you need to seek permission from your website visitors before tracking them.

Most GDPR consent banner implementations are deliberately engineered to be difficult to use and are full of dark patterns that are illegal according to the law.

I wanted to find out how many visitors would engage with a GDPR banner if it were implemented properly and how many would grant consent to their information being collected and shared.

There was no study done on this from what I could find out so I did my experiment. …

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I’m working on a leaner and more transparent alternative to Google Analytics without all the privacy baggage. It’s called Plausible Analytics and you can see the live demo here.

Google Analytics has been in the news as Apple announced that the upcoming version of Safari will start blocking Google Analytics from cross-site tracking. Site owners now fear that Google Analytics stats may become less accurate.

Here’s a look at other reasons why I believe you should stop using Google Analytics on your site and help create a more open, independent web that’s more friendly to your visitors. Let’s start.

It’s owned by Google, the largest ad-tech company in the world

53% of all sites on the web track their visitors using Google Analytics. 84% of sites that do use a known analytics script use Google Analytics. It’s the most popular third-party request on the web accounting for 0.64% of all network requests. …

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Let’s take a look at the meaning of GDPR, how it impacts web analytics, steps you need to take to make Google Analytics GDPR compliant, and also explore a Google Analytics alternative that I’m working on.

A brief overview of the GDPR

I think that the GDPR is a great law that’s trying to make the web a better and friendlier place for Internet users. It’s misunderstood by some people and it’s given a bad name by those who want to force you to say “yes” to them selling your data to third-parties for non-essential purposes such as the targeted advertising purposes.

They do that by displaying different illegal implementations of GDPR with intrusive cookie walls and other annoying prompts that restrict you from visiting their sites. …

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Google, the world’s largest ad-tech company, has direct access to user data and browsing information from a large part of the web traffic. Their data collection can track an individual from multiple angles to create the best possible behavioral profile. Google has nine different products with more than one billion users each.

Google Chrome is the most popular web browser with a market share of 64%. Google’s Android is the most popular operating system on mobile devices with a market share of 72%. Google Fonts are used by millions of website developers and it’s the most popular third-party domain accounting for more than 3.5% …

How to do marketing in the world of GDPR, CCPA and third-party cookie blocking

Marketers now exist in the world of data privacy regulations. The world where browsers such as Safari and Firefox block third-party cookie-based tracking and mobile operating systems block the ability to track location data.

And it’s only going to get more challenging with further regulations to be expected. You may be gradually getting worse results while using increasingly inefficient data sources if you cling to the same old practices. It’s time for a change.

Some marketers may turn towards even more invasive tactics while other brands may try to become more responsible in their marketing. What can responsible marketing look like for your brand? …

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There’s a popular thread on Hacker News with lots of people complaining about how Google AMP (Accelerated Mobile Pages) is ruining their mobile web experience.

This week I also got two AMP links sent to me via Telegram and to see those Google URLs replacing unique domain names made me a bit sad on behalf of the owners of those sites. It feels like sovereignty of a website being taken away.

Other than people sharing links with me, I rarely encounter AMP in the wild. It is possible to restrict Google AMP from your life both as a web user and as a web developer. …

We’re living in the Google Chrome browser dominance age ( 65% of the market share worldwide) but for the first time in a few years, Chrome has some very serious competition.

Firefox is an open-source browser made by a non-profit organization named Mozilla. The mission of the Mozilla Foundation is to help build a healthier, more open and accessible internet.

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Use Firefox For A Better Internet Experience

Over the last year Firefox has got a lot faster and more resource friendly.

The team behind it has made some ethical and people-friendly decisions that make the web more private, much faster and distraction-free for everyone.

Using Firefox gives you peace of mind and keeps you away from the advertising companies constantly following you around, profiling you and tempting you to purchase their products.

Firefox currently stands at 4% of the browser market share worldwide and that’s a shame. Many more people would find great value in using it. …

Here’s how you can establish an edge and stay one step ahead of your SaaS startup’s competitors by conducting competitive analysis.

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There’s a huge amount of data about your competitors available to you. The same data is available about you to your competitors. All this competitive intelligence exists now and is likely used against you in some shape or form.

And this knowledge is power. Especially in the hyper-competitive SaaS startup industry.

What is the competitive analysis?

Competitive analysis is the research you do in order to dissect, learn more about and asses the strengths and weaknesses of your competitors.

It can help you be on top of the game and gain a competitive advantage in your industry. …


Marko Saric

Digital Marketing Consultant. Contact me about growing your startup or brand

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