Marko MikesUsing Personality Theory as a Basis for your Marketing Strategy: The Why, What, and HowMarketing is all about understanding and connecting with your target audience. And one important factor to consider when trying to…Jan 2, 2023Jan 2, 2023
Marko MikesWhat flight safety instructions can teach us about meta-communication in marketingWhat flight safety instructions can teach us about meta-communication in marketingNov 12, 2022Nov 12, 2022
Marko MikesWhat 20+ marketing studies can teach us on how brands should act in a recessionThe world is facing uncertain macroeconomic times, so I wanted to reflect on how should brands act in this or any other future economic…Oct 31, 2022Oct 31, 2022
Marko MikesAdvertising adstock theoryAdvertising adstock theory was first introduced by Simon Broadbent in the Journal of Market Research Society in 1979. Back then he wanted…Aug 27, 2016Aug 27, 2016
Marko MikesNose highway to your brand!Most branding techniques today are still connected to the audio-visual stimulus even though the importance of using other three senses is…Nov 9, 2015Nov 9, 2015
Marko Mikes5 fundamental Q/A for creating an awesome brandLeo and the squad from Wolf street got it wrong! OK, yes the old school main point of marketing is to satisfy the needs and wishes of the…Nov 7, 2015Nov 7, 2015
Marko MikesHow brands use science of persuasion to get more customersHumans are social animals. Our huge brains are here for a reason. That reason among others is interaction and every interaction is the core…May 10, 2015May 10, 2015