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Marko Mikes

Marko Mikes

Using Personality Theory as a Basis for your Marketing Strategy: The Why, What, and How

Marketing is all about understanding and connecting with your target audience. And one important factor to consider when trying to…

Jan 2, 2023

Using Personality Theory as a Basis for your Marketing Strategy: The Why, What, and How

Jan 2, 2023

Marko Mikes

What flight safety instructions can teach us about meta-communication in marketing

What flight safety instructions can teach us about meta-communication in marketing

Nov 12, 2022

What flight safety instructions can teach us about meta-communication in marketing

Nov 12, 2022

Marko Mikes

What 20+ marketing studies can teach us on how brands should act in a recession

The world is facing uncertain macroeconomic times, so I wanted to reflect on how should brands act in this or any other future economic…

Oct 31, 2022

What 20+ marketing studies can teach us on how brands should act in a recession

Oct 31, 2022

Marko Mikes

Advertising adstock theory

Advertising adstock theory was first introduced by Simon Broadbent in the Journal of Market Research Society in 1979. Back then he wanted…

Aug 27, 2016

Advertising adstock theory

Aug 27, 2016

Marko Mikes

Nose highway to your brand!

Most branding techniques today are still connected to the audio-visual stimulus even though the importance of using other three senses is…

Nov 9, 2015

Nov 9, 2015

Marko Mikes

5 fundamental Q/A for creating an awesome brand

Leo and the squad from Wolf street got it wrong! OK, yes the old school main point of marketing is to satisfy the needs and wishes of the…

Nov 7, 2015

Nov 7, 2015

Marko Mikes

How brands use science of persuasion to get more customers

Humans are social animals. Our huge brains are here for a reason. That reason among others is interaction and every interaction is the core…

May 10, 2015

May 10, 2015

Marko Mikes

Marko Mikes

10+ marketing guy. Worked at various digital/media/creative agencies. Passions beside marketing include business, technology & sales.

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