UI / UX Designer from Berlin with a huge passion for mobile / digital / art & games
Have you ever heard of a microcopy change causing a tenfold jump in a key metric? You should have, because it happens every day. Microcopy is the tool of choice for designers who want to make meaningful improvements to their products and metrics.
“I only went to prototyping if I needed to answer some big questions about how it might feel; things I couldn’t figure out in ‘my mind’s eye’”
Overnight, the disruptor becomes the disrupted.